Ciao ragazzi! ModaMatters is going to be traveling around Italy this week preparing for the fall/winter season and we wanted to give you all a little behind-the-scenes sneak peak into what we’ve been up to and what to expect this season.
We start today in the north of Italy, selecting new colors and patterns to add to our tie collection. Later this week, we’ll head south to make moves for our Blue Label line of premium custom dress shirts and made-to-measure suits. And you won’t need a Vespa to follow along – just follow us on Instagram, Facebook, Twitter, or visit the Moda Manual for updates and highlights each day.
DAY 1- Como, Italy’s Silk City
Our journey starts with a flight to Milan and a trip to the town of Como, an hour’s drive away. We landed at 8:30 am at Milan’s Malpensa Airport, and after hitting the showers, downing an espresso or two, and and picking up our “sporty” rental Fiat Panda, we hit the road to meet our partner at its factory in Como.
Everyone knows Como for the lake of the same name, the preferred getaway of the rich and famous (no, we didn’t run into George Clooney). However, Como is also one of the main hubs in the world for silk production and tie manufacturing. According the Como’s Museo della Seta (Silk Museum), silkworm cultivation and silk spinning were introduced to the region as far back as the 15th and 16th centuries. By the late 19th into the 20th centuries, silk production in the region would blossom and grow larger than even that of Japan and China.
Como silk is known for its fine quality, and the passion and attention to detail that goes into its creation is immediately evident. It takes around 100 silkworm cocoons to weave just one tie, and the end product is a testament to the pride that artisans and craftsmen take in every step from cultivation to spinning, weaving, dyeing and finishing each tie.
There’s a reason that silk from Como is used by major European designer labels like Armani, Valentino, Versace, Hermes, and more.
We started working with our partner in Como earlier this year and our customers have been extremely satisfied with the quality, driving demand for new and additional styles. We’re using this trip to see some of their beautiful new silk knit and grenadine patterns, and also discuss creating some designs of our own that you’ll see in the coming weeks.
Maybe we’re biased, but we think our offerings will be as good as any on the market, and without the hefty price tag that you’d usually find for ties of this quality.
That’s it for today – the jet lag is finally starting to catch up to us. A domani!